Digital and International Marketing (MSc)

Digital and International Marketing (MSc) - International Programmes - DAADREMOVE_JS Skip to main content International Programmes 2025/2026 © pagination Home Back Previous Next Digital and International Marketing (MSc) Digital and International Marketing (MSc) Technische Hochschule Mittelhessen University of Applied Sciences • Gießen Overview Course details Costs / Funding Requirements / Registration Services Degree Master of Science Course location Gießen Teaching language English Languages The first semester is entirely conducted in English (100%). In the International Marketing specialisation, all modules are offered in English (100%). In the Digital Marketing specialisation, the majority of the courses are delivered in German (80%). Full-time / part-time full-time Programme duration 3 semesters, 4 semesters Beginning Winter semester Additional information on beginning, duration and mode of study The Master's programme has a standard duration of three semesters for applicants holding a Bachelor's degree with 210 credit points. An additional fourth semester is intended for students who have completed a Bachelor's degree with 180 credit points - for pursuing an internship, studying additional modules or one semester abroad. Please note: International credit points do not necessarily correspond to German credit points. The grades and credit points converted by uni-assist are used for the application. Application deadline Applicants with non-German degrees: from 1 April to 15 June Applicants with German degrees: from 1 June to 1 September Tuition fees per semester in EUR None Combined Master's degree / PhD programme No Joint degree / double degree programme Yes Description/content The Master of Science in Digital and International Marketing at Technische Hochschule Mittelhessen (THM) prepares students for leadership roles in a digitally connected and globalised world. This full-time, three-semester programme combines advanced knowledge in international marketing and digital strategy with strong skills in strategic marketing and management. Teaching takes place in small, interactive groups, allowing close collaboration with experienced academic staff and direct application of knowledge to real-world business projects. Students can specialise in either Digital Marketing – focusing on topics such as digital brand management, data-driven marketing, and e-commerce – or International Marketing , with emphasis on cross-cultural consumer behaviour, international sales management, and intercultural leadership. The international environment, with English as the language of instruction, fosters strong intercultural skills and global thinking – essential for careers in today's business world. Key competencies developed: Application of digital and international marketing tools to real business challenges Strategic market analysis and data-driven decision-making Development and implementation of international marketing and management strategies Leadership, communication, and intercultural management skills Modules include: Digital Marketing, International Marketing, Consumer Data Analysis, Strategic Management, International Market Research, E-Commerce, Leadership and Communication, and the Master’s Thesis. Career Prospects: Graduates are well-prepared for diverse roles such as Digital Marketing Manager, Brand Manager, International Sales Manager, Business Development Manager, or Strategy Consultant – both in Germany and worldwide. Course organisation The Master's programme is organised over three to four semesters and combines lectures, seminars, and project-based learning formats. First semester: Students gain a strong foundation through the following core modules: Digital Marketing International Marketing Statistics for Consumer & User Research International Marketing Research Strategic Management Second semester: Students select a specialisation track: Digital Marketing or International Marketing (entirely taught in English) The Digital Marketing track covers areas such as: E-Commerce and Data-Driven Marketing Digital Campaign Planning & Monitoring Digital Brand Management & Communication Digital Business Models Digital Marketing/Social Media Project The International Marketing track focuses on: Cross-Cultural Consumer Behaviour Leadership & Intercultural Communication International Sales Management Innovation & Change Management Digital Marketing/Social Media Project Selected Topics in International Marketing & Management Third semester (optional): Students may complete an internship, study abroad, or attend additional elective modules, especially if entering the programme with a 180-credit Bachelor's degree. Third/fourth semester: The programme concludes with the Master’s Thesis and Thesis Seminar , where students work independently on a research project. International elements Integrated/optional study abroad unit(s) Opportunities for students to work abroad Description of other international elements Students have the opportunity to complete a semester abroad, with the possibility of transferring credits for courses taken at the partner institution. Additionally, an international internship can be undertaken to gain valuable professional experience. Furthermore, there is the option to pursue a double degree, which can be combined with the Master's thesis. Integrated/optional study abroad unit(s) Erasmus+ Double degree with Edinburgh Napier University Integrated internships No Course-specific, integrated German language courses No Course-specific, integrated English language courses No Tuition fees per semester in EUR None Semester contribution The semester contribution amounts to approx. 335 EUR per semester. This gives students access to free regional public transportation. It also includes certain discounts such as for the following: university cafeterias, a local outdoor pool, city theatre and a bike rental system. Further details can be found here: https://www.thm.de/site/hochschule/zentrale-bereiche/studiensekretariat.html/ . Costs of living Possible costs of living per month: Rent (fully furnished room in a student hall of residence or a private shared flat): approx. 300 EUR to 400 EUR per month, a one-time deposit for your room is approx. 250 EUR Semester contribution fee per semester (including free public transport): approx. 315 EUR Health insurance : 90 EUR to 125 EUR Groceries : approx. 170 EUR Other budget items include: Study materials Phone, Internet usage Sports, culture, leisure Clothes & hygiene articles Overall, you have to provide at least 934 EUR per month (since 1 January 2023) or have proof of a blocked account (11,208 EUR) for the extension of your residence permit. Funding opportunities within the university No Academic admission requirements First university degree (Bachelor’s or equivalent) with at least 2.3 overall grade and 210 ECTS credits in business administration or a related field (minimum 50% business content) Applicants with 180 ECTS must make up 30 ECTS through a practical phase, study abroad, or additional coursework. At least 5 ECTS in mathematics or statistics Language requirements English language skills on B2 level TOEFL 550 paper-based, 213 computer-based, iBT 79 or IELTS (min. 5.5.) or Cambridge first Certificate (Grade A) is required. German language skills on B1 level For foreign applicants, sufficient German language skills (a minimum of 260 hours of course work) are compulsory and an entry requirement. Application deadline Applicants with non-German degrees: from 1 April to 15 June Applicants with German degrees: from 1 June to 1 September Submit application to Applicants with non-German degrees must apply via the uni‐assist portal ( https://my.uni-assist.de/ ). Applicants with German degrees apply directly through our online portal ( https://ecampus.thm.de/ ). Possibility of finding part-time employment In addition to their studies, students may take on a working student position. During the lecture period, work is limited to 20 hours per week. During semester breaks, it may be increased to up to 40 hours per week. Accommodation THM provides international students with information on finding suitable and affordable accommodation. https://www.thm.de/site/en/international/welcome-stay/live-and-study-in-central-hesse/live-international.html Experience shows that demand for accommodation is highest at the beginning of each semester (April, October), so you should start looking for accommodation around the end of the previous semester (February, July) if possible. Career advisory services and programmes for future professionals THM's International Career Centre offers a wide range of career planning and career entry services for international students and graduates. https://www.thm.de/site/en/international/welcome-stay/icc.html The "InternationalTalents@THMprofession" qualification programme supports international students in their transition to the labour market and improves their career and residence prospects through the acquisition of interdisciplinary and professionally relevant skills through individual counselling and coaching. https://www.thm.de/site/en/international/welcome-stay/coaching-career-entry-for-international-students.html Support for international students and doctoral candidates Buddy programme Welcome event Tutors Accompanying programme Specialist counselling Visa matters Help with finding accommodation Support with registration procedures General services and support for international students and doctoral candidates The Incoming Team in the International Office supports international students from the application process through to the completion of their studies and connects them with local students. go.thm.de/WelcomeStayInternational Technische Hochschule Mittelhessen University of Applied Sciences University location Activate map To activate the map, click on the "Show map" button. 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