Field guide

MSc Marketing — programmes in Europe

Brand, consumer, digital, retail — the marketing master's landscape across Europe, with rankings and admission facts.

Programmes105on record
Universities77across 17 countries
Duration24 mo45 of 105
Tuition (non-EU)€1,000 – €61,701recorded fees, 85 of 105
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How this compares

€0 median−100%vs English-taught European corridor median (€1,453)
18 mo median−25%vs English-taught European corridor median (24 mo)

About MSc Marketing

European Master's in Marketing programmes range from broad general marketing to specialist tracks in digital marketing, brand management, consumer behaviour and retail. The top-ranked ones sit at ESADE, HEC, ESSEC, Bocconi, Stockholm SSE and IE — usually one-year, pre-experience, English-taught, and taught inside business schools with strong industry links. Tuition is typically €10k–€35k / year at private schools and near-zero at Nordic public universities. Consumer-behaviour tracks lean quantitative and research-oriented; digital-marketing tracks lean applied. FT rankings only lightly cover marketing masters, so QS Business Master's rankings are the more useful secondary reference here. Our coverage of the marketing-specific slate is still growing — check back after the next data refresh for more programmes.

Top schools by rank

Ranked using FT / QS / THE where available; fallback to QS, THE and ARWU.

Programmes by school

Up to three programmes per top school — click through for admission facts and tuition.

HEC ParisJouy-en-Josas
EsadeBarcelona
NEOMA Business SchoolMont-Saint-Aignan

Where in Europe

Top countries by English-taught programme count in this field, on record.

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