Field guide
MSc Marketing — programmes in Europe
Brand, consumer, digital, retail — the marketing master's landscape across Europe, with rankings and admission facts.
About MSc Marketing
European Master's in Marketing programmes range from broad general marketing to specialist tracks in digital marketing, brand management, consumer behaviour and retail. The top-ranked ones sit at ESADE, HEC, ESSEC, Bocconi, Stockholm SSE and IE — usually one-year, pre-experience, English-taught, and taught inside business schools with strong industry links. Tuition is typically €10k–€35k / year at private schools and near-zero at Nordic public universities. Consumer-behaviour tracks lean quantitative and research-oriented; digital-marketing tracks lean applied. FT rankings only lightly cover marketing masters, so QS Business Master's rankings are the more useful secondary reference here. Our coverage of the marketing-specific slate is still growing — check back after the next data refresh for more programmes.
Top schools by rank
Ranked using FT / QS / THE where available; fallback to QS, THE and ARWU.
Programmes by school
Up to three launchable programmes per top school — click through for admission facts and tuition.
Where in Europe
Top countries by programme count in this field.
Not sure which MSc Marketing programme fits you?
Seven quick questions. A personal fit score against every launchable master’s on file.